ABOUT HB PHOTOS:
HB Photos is a photographer and creative producer specializing in impactful visual storytelling for Black, POC, LGBTQIA+, and women-led brands
HB Photos
Social Media Consultation + Strategy
WHAT THEY WERE LOOKING FOR:
HB Photos partnered with us to expand her reach beyond small businesses and attract medium to large companies through strategic content and marketing. Her goals included increasing visibility on LinkedIn, Instagram, and her website, growing a newsletter list filled with industry leaders and creative directors, and ultimately booking more photoshoots. Through storytelling, behind-the-scenes content, and optimized CTAs, she aimed to showcase her expertise, build trust with decision-makers, and position herself as a creative partner for brands committed to diverse and impactful storytelling.
WHAT WE WERE ABLE TO ACCOMPLISH & HOW:
Through our partnership with HB Photos, we helped reposition her brand to attract medium to large companies by aligning her creative expertise with a polished multi-channel strategy.
To increase visibility with industry leaders and creative directors, we optimized her LinkedIn, Instagram, and website with targeted messaging, strong visual storytelling, and clear calls-to-action that reflected her new direction.
To build trust and demonstrate value, we developed a newsletter strategy that showcased behind-the-scenes insights, case studies, and thought leadership, while also guiding her on content pillars that would resonate most with decision-makers.
To drive engagement and inquiries, we introduced interactive Instagram story tactics, segmented her email list to speak directly to art directors, and created lead capture touchpoints across her website and social platforms.
Each effort was grounded in a deep understanding of HB Photos’ brand of creative, intentional, and rooted in visual storytelling that amplifies underrepresented voices.
“ This is my first time working with an agency to help with my photography business’s social media needs. Right from the discovery call, Leana and Jenny were really knowledgeable and helpful with processing my questions and concerns. Once we were in strategy process, each deliverable was provided in a timely manner, with ample revisions provided when I need it. I would absolutely work with Chia Creative again with my social media marketing strategy needs!”
Hannah B.
