ABOUT THE PEACH:
The Peach is a vibrant brunch spot on Oakland’s Lakeshore Ave, serving reimagined American classics with bold Asian twists in a warm, sunlit space designed for comfort, community, and laid-back weekday and weekend brunch.
The Peach
Social Media Management
WHAT THEY WERE LOOKING FOR:
The Peach partnered with us to help grow their presence as a new brunch destination in Oakland. Our focus was on building community connection, increasing brand visibility, and showcasing their unique menu through engaging content. From creating warm, inviting visuals to promoting seasonal specials like their Thai Tea Cinnamon Roll and bottomless mimosa service, we developed social campaigns that reflected The Peach’s bold flavors and welcoming atmosphere. Through strategic storytelling and consistent content, we helped position The Peach as a go-to spot for both locals and brunch lovers across the Bay Area.
WHAT WE WERE ABLE TO ACCOMPLISH & HOW:
Through our partnership with The Peach, we helped position them as a must-visit brunch destination in Oakland by aligning creative strategy with thoughtful community engagement.
To increase local visibility, we shared client spotlight posts, promoted community events, and scheduled content at peak engagement times.
To build stronger community relationships, we highlighted neighboring businesses, replied consistently to DMs and comments, and created content that resonated with their audience, like mood boards and behind-the-scenes stories.
To drive interest and foot traffic, we showcased new menu items through engaging Reels, playful captions, and custom graphics, while also building buzz around key campaigns like Oakland Restaurant Week with carousel posts and pinned promos.
Each effort was rooted in a deep understanding of The Peach’s brand, which was warm, unique, and rooted in community.
