ABOUT THE RACHA CAFE:
Racha Cafe is a long-standing, immigrant-owned Thai restaurant in Berkeley, CA, serving authentic, homestyle Thai dishes just a fewminutes from the UC Berkeley campus.
Racha Cafe
Social Media Management
WHAT THEY WERE LOOKING FOR:
Racha Cafe partnered with us to strengthen its community presence, attract a broader audience beyond UC Berkeley students and faculty, and elevate its visibility through strategic social media content. With a recent rebrand and a refreshed dining space, their goal was to build stronger local connections, showcase their authentic Thai offerings, and drive more in-person visits through intentional storytelling, engaging visuals, and content tailored to students, locals, and tourists alike.
WHAT WE WERE ABLE TO ACCOMPLISH & HOW:
Through our partnership with Racha Cafe, we helped increase their visibility, attract a broader local audience, and foster deeper connections within the Berkeley community.
To grow awareness, we developed SEO-optimized captions, integrated strategic geotagging, and highlighted key dishes and dining experiences tailored to students, faculty, and Bay Area locals.
To build community engagement, we showcased the restaurant’s authenticity through storytelling, featured their cozy dining space, and created content around shared experiences, like family meals and friend gatherings.
To drive interest and foot traffic, we promoted delivery options, emphasized proximity to UC Berkeley, and crafted content that aligned with local culture, seasonal trends, and customer behavior.
Each step was rooted in Racha Cafe’s mission to serve comforting, homestyle Thai food while creating a welcoming space for everyone, from longtime locals to first-time visitors.
“ My parents and I are very please with the work you’ve done for Racha Cafe. It’s so refreshing to see the restaurant have a strong online presence after all these years without one.”
Kao S.
