ABOUT PRUGRAMAN SINIPOK:
Prugråman Sinipok is a nonprofit organization dedicated to revitalizing the Chamorro language and culture by reconnecting adults to their ancestral roots through immersive education and community-centered programs.
Prugråman Sinipok
Social Media Management // Social Media Consultation + Strategy // Branding
WHAT THEY WERE LOOKING FOR:
Prugråman Sinipok partnered with us to strengthen their presence and impact through thoughtful, culturally-rooted marketing. Their primary goals were to grow and engage their community, both on the island of Guam and within the Chamorro diaspora, by increasing awareness of their mission and immersive programs. At the heart of it all was a desire to revitalize and preserve Chamorro heritage through strategic content that could connect, educate, and inspire.
WHAT WE WERE ABLE TO ACCOMPLISH & HOW:
Through our partnership with Prugråman Sinipok, we helped elevate their mission of Chamorro language and cultural revitalization by aligning creative strategy with purposeful community education and engagement.
To grow their reach and increase program participation, we created content that highlighted their immersive learning experiences, crafted SEO-friendly captions to support discoverability, and shared program trailers that told powerful, story-driven narratives.
To deepen community connection, we introduced educational content on Chamorro language and traditions and invited followers to engage with the culture through interactive posts, language lessons, and storytelling rooted in ancestral knowledge.
To support their fundraising efforts, we helped develop a visually compelling silent auction campaign that honored Chamorro identity, built excitement with teaser posts, and encouraged followers to contribute to a cause that preserves and protects their heritage.
“We’re so pleased with the partnership we have with Chia Creative! They created a marketing strategy that makes sense for our small organization. During our initial intake meeting they asked us pointed questions that made us think through issues about outreach we hadn’t thought through before. They steered us forward to clarify the audience we serve and pushed us to consider how to grow our base. Their knowledge and lens as a marketing team brought a lot of value to our efforts and helped us to hone in on our mission and 3-year plan. They have so much to offer around marketing and branding and how to reach one’s target constituency. They are excellent listeners and are able to ask the right questions to get at the core of an organization’s mission. I highly recommend working with CHIA Creative if you need professional guidance with your marketing plan and in reaching more customers with the most current marketing strategies, including social media outlets.”
June P.
