ABOUT JO’S MODERN THAI:
Jo’s Modern Thai is a vibrant neighborhood spot in Oakland’s Laurel District, serving bold, modern Thai cuisine and craft cocktails in a warm setting that’s perfect for date nights, gatherings, and overall good vibes.
Jo’s Modern Thai
Social Media Management
WHAT THEY WERE LOOKING FOR:
Jo’s Modern Thai partnered with us to strengthen their connection with the local community, increase brand visibility, and drive more reservations. They wanted to build trust with both new and returning guests by showing up consistently online and creating content that reflected their unique blend of tradition and modern flair. At the same time, they were rolling out new dishes and cocktails and needed support in showcasing these offerings in a way that felt exciting and approachable.
WHAT WE WERE ABLE TO ACCOMPLISH & HOW:
Through our partnership with Jo’s Modern Thai, we helped position them as a go-to dinner and cocktail destination in Oakland’s Laurel District by blending strategic storytelling with consistent, community-focused content.
To increase visibility and reach new audiences, we aligned their online presence with timely cultural moments, promoting local events like the Sinners movie afterparty and Earth Day celebrations to tap into broader conversations happening in Oakland.
To build trust and strengthen community relationships, we highlighted their culinary creativity and bar program with educational and approachable captions, responded actively to comments and DMs, and celebrated their guests through photo recaps and engagement-driven posts.
To drive interest and reservations, we showcased new dishes and cocktails, like their Whole Roasted Branzino and Forest Flora, through Reels, vivid storytelling, and clear calls to action, while supporting menu rollouts and special campaigns with a thoughtful content strategy.
