Storytelling That Connects: 4 Types of Content That Build Community, Not Just Sell
Photo by Ali Alcántara
Nobody - I mean nobody wants to be sold to all the time.
Don’t get me wrong - yes, promoting your offers and products matter.
But if every post is just about your product or service, you might be missing out on something bigger (and possibly more important): the chance to build a genuine connection with the people who are following along with you.
So, how can we switch up your content to make sure it takes of your community?
Think: Storytelling
The kind of storytelling that reminds your audience:
1. You’re human.
2. You care.
3. You’re building something with meaningful
Whether you’re a family-owned restaurant or a local artisan brand, we always come back to these four storytelling pillars that do more than market — they connect.
1. Product & Process Stories
Your offers are great already, but how it came to be is what makes it all the more memorable.
Take your audience behind the scenes!
How is your dish made from scratch each morning?
What details do you obsess over that others don’t see?
What makes your handmade product different?
These stories build trust and appreciation. They help your audience value what you do before they even try it!
2. Founder & Team Stories
People want to know who they’re supporting.
Share the faces and personalities behind the brand!
What inspired you to start this?
What’s your team like behind the counter?
What do you love about what you do?
These stories create relatability and remind your audience that your business isn’t a machine, it’s a story in progress. 😌
3. Value-Based & Heart-Centered Stories
Your values should live outside your “About Me” page on your website.
Let people know what you stand for and why it matters.
Whether it’s sustainability, cultural preservation, or simply slowing down over good food, your values are a key part of your brand identity.
These stories attract aligned customers. The kind who will support your mission, not just your product.
4. Community-Centered Stories
Your audience doesn’t just want to watch on the sidelines. They want to be part of something.
Share moments with your customers
Highlight local partnerships or events
Celebrate the small wins that bring people together
Community marketing turns followers into loyal supporters and loyal supporters into advocates who will share your story for you.
So, What Happens When You Mix These In?
When you rotate between these four types of stories, you’re not just “posting”, you’re building a brand people will feel part of.
And in a time where connection is rare and attention is short, that kind of storytelling isn’t just smart, it’s essential. 😉
Good luck, and let us know your thoughts! 🤗
